Founded in Las Vegas in 2003, Dee Berkley Jewelry is driven by one simple notion: that head-turning pieces can (and should) lead to pure happiness. Behind our colorful beads, streamlined designs, and each carefully curated collection is the simple goal of spreading feel-good vibes. We craft each of our pieces with positive energy and a smile on our faces—and we hope you share that smile when you wear them. It’s that simple.
Our love for community drives all that we do. Whether we’re giving back to a charitable organization or gathering our team for a feel-good philanthropic effort, we work tirelessly to ensure we’re supporting both our local and global community in the same way they’ve supported us for so many years. Our daily mantra is simple: Do good. Feel Good. Repeat.